This example is a website I recently setup for one of my passions, coffee roasting called The Breaded Roaster at http://beardedroaster.com
A simple explanation of the layout is:
– Title and tagline
– Image of me that has been manipulated with a few photo apps on the left.
– Brief explanation of what its about which in this case is small batch speciality coffee roasting for 3rd wave style coffee making.
– Mailing list signup form using embed code from my mailchimp.com account
– Contact form with embed code from my jotform.com account (this keep my email address hidden from spammers and jotform can spot a spammer filling in a contact form a mile away too)
Its really all you need to get things started and as you grow the website can grow too and you can add a blog, shop etc later. Right now the priority is to get something professional up.
I used the headwaythemes.com theme to build it with my own structure but you could use any template really that you like.